Voyage MIA - February 2025
Voyage MIA writes about Natalie Lazarovich (founder of Lèlior) and how Lélior blends artisanal craftsmanship and luxury to create unforgettable, emotion-driven fragrances.
VoyageMIA recently spotlighted Natalie Lazarovich, founder and nose behind Lélior, the artisanal fragrance house redefining luxury scenting.
From humble beginnings crafting perfumes in her kitchen to building a national brand, Natalie’s story is rooted in passion, persistence, and an obsession with the emotional power of fragrance. What began as a personal exploration of memory and scent evolved into a handcrafted collection of room diffusers, oils, and bespoke creations that now grace homes across the country.
Lélior is distinguished by its unwavering commitment to quality: every fragrance is personally blended in small batches by Natalie and her husband, using only the finest natural ingredients. Their Hotel Collection evokes the elegance of five-star lobbies, while their signature blends capture everything from salty ocean air to the warmth of amber and vanilla.
What truly sets Lélior apart is its perfumer-led artistry, fair luxury pricing, and devotion to authenticity. By resisting shortcuts and mass production, the brand offers a sensorial experience that’s both intimate and elevated. For Natalie, every risk—from entering a competitive industry to scaling with integrity—has paid off, creating a fragrance house built not just on scent, but on soul.
