Valentino Beauty is bringing a whole new level of luxury to travel retail with its latest dazzling debut at Dubai Duty Free. The iconic brand recentlty showcased its new Rendez-Vous 2024 collection with a golden, multisensory experience that had shoppers reaching for both their wallets and their cameras. The star of the show? A limited-edition gold version of their beloved Born in Roma fragrance, along with the sleek new Spike Valentino lipstick collection. This launch offered glamor and exclusivity to jet-setting beauty lovers.
Gold Rush
Valentino’s product launch was a full-on golden fantasy. The pop-up spanned 15 locations and integrated with e-retail and social media channels. Stepping into the Valentino world, shoppers were met with a shimmering gold-themed design, offering a lavish backdrop perfect for their Instagram feeds.
But it wasn’t all about appearances. The pop-up featured an ASMR station—because apparently, hearing beauty is just as important as seeing it now—allowing visitors to indulge their senses through the subtle sounds of perfume spritzing and lipsticks being uncapped. Shoppers could also experience personalized consultations at a dedicated makeup station to explore the Spike Valentino lipstick range. Whether it was the rich shades or the luxurious studded gold cases, there was something undeniably “Valentino” about it all: bold, beautiful, and different.
Valentino's Limited-Edition ‘Born in Roma The Gold’ Fragrance
At the heart of this gilded extravaganza was the exclusive preview of the new Born in Roma The Gold fragrance. For those wondering what luxury in a bottle smells like, Valentino had the answer: The women’s scent boasts a unique combination of Italian mandarin, gardenia, and a “solar coco accord,” while the men’s version leaned into rich, spicy notes with Virginia cedar essence and an irresistible “ambery vanilla accord.” It’s the kind of fragrance you’d imagine wearing while lounging on a yacht in the Mediterranean, with just the right hint of elegance and flair.
Spike Valentino Lipsticks
Not one to miss a trend, Valentino Beauty also introduced their latest innovation—Spike Valentino lipsticks. Inspired by the brand’s Rockstud Spike Bag, these lipsticks come in 12 vibrant shades and feature refillable packaging for a more sustainable approach to beauty. As if anyone needed another reason to splurge, the refillable feature also adds a practical twist to an otherwise indulgent product. In the brand’s words, Spike Valentino lipsticks are “where couture meets conscious beauty.
All that Glitters: A Golden Photo Opportunity
“Where gold reigns, Valentino shines," the brand stated proudly.
Naturally, no high-end pop-up experience would be complete without a photo op. Valentino Beauty made sure every visitor had the chance to strike a pose in front of a lavish golden backdrop, capturing their luxurious moment for posterity (or at least for their followers).
Capping It Off
Valentino Beauty summed up their golden extravaganza with a simple statement: “Gold is an assertion of individuality. Be Bold. Strike Gold.” And that’s exactly what this opulent showcase at Dubai Duty Free achieved—a striking blend of beauty, luxury, and unforgettable experiences.
Whether you walked away with a gold-tinted fragrance or a fresh new lipstick, the experience was designed to make sure every shopper felt like they’d touched a bit of the Valentino magic.
