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Lionel Messi has launched his first fragrance: Messi Eau de Parfum.
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This celebrity perfume features globally-sourced ingredients, including cardamom, cypress, amber, and lavender.
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Messi’s signature fragrance is being exclusively distributed through JCPenney in the United States.
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Available both in-store and online, Messi’s luxury cologne is priced at $72 for a 100ml bottle.
Argentinian football icon Lionel Messi has just expanded his legacy beyond sports, launching his first-ever signature fragrance: Messi Eau de Parfum. Messi’s fragrance is carefully designed– elegant, confident, and passionate.
From Football to Fragrance
Game On Product Group has chosen Sheralven to launch Leo Messi’s signature fragrance in North America.
For Messi, entering the world of fragrance was personal. “I’ve always been passionate about fragrance,” Messi said when introducing Messi Eau de Parfum. His new scent captures the same level of dedication and thoughtfulness he brings to his soccer career. This fragrance has been designed to reflect the Inter Miami forward’s power and global influence.
Unlike the typical celebrity fragrances that often stick to commercial formulas, Messi Eau de Parfum stands out for its one-of-a-kind blend of globally sourced ingredients. The scent opens with top notes of cardamom, apple leaf, and wild cypress. The energy in these fragrance notes has done an excellent job at recreating the thrill of watching Messi play. The heart of the fragrance brings in mid notes of iris root and subtle lavender, softening the overall aroma. Base notes of amber, cedarwood, and patchouli follow, along with a touch of vanilla. These base notes are meant to give you insight into Messi’s notorious ability to remain calm under pressure.
The choice of ingredients isn’t random, either. As Messi puts it, “This is truly a unique and inspirational fragrance in a personalized bottle for all fans around the world”.
Messi Eau de Parfum Pricing
Distributed by Sheralven, a leader in the beauty industry, Messi’s fragrance is available exclusively in over 600 JCPenney stores across the United States and Puerto Rico, as well as online. A striking navy-blue glass bottle, embossed with Messi’s logo, will greet fans on dedicated fragrance displays in JCPenney’s beauty sections.
Priced at $72 for a 3.38 fluid ounce bottle, with a gift set available for $88, Messi Eau de Parfum offers fans a touch of luxury without the over-the-top pricing.
Why This Fragrance Stands Apart
What sets Messi Eau de Parfum apart from the sea of celebrity fragrances is the thoughtfulness behind its creation. From its ingredients to its sleek design, everything about this affordable luxury fragrance reflects Messi’s humble yet powerful persona.
Michelle Wlazlo, Chief Merchandising Officer at JCPenney, stated: “Messi is a global icon with an extensive and diverse fan base that bridges generations... We know our customers will absolutely love his new fragrance.”
Looking Ahead
As Messi transitions from football greatness to ventures off the field, Messi Eau de Parfum is just one way he’s solidifying his legacy in new arenas. Messi’s signature fragrance is poised to captivate a new audience with its thoughtful craftsmanship and unique blend of ingredients.
Find Messi Eau de Parfum in JCPenney stores and online.
